Sales Rep – David Gasvoda
This international steel wholesale and distribution company thrives on longstanding client relationships in a volatile industry rife with competition. Part of their strategy to keep customers coming back is to show appreciation for loyalty and business, often in the form of gifts.
The Challenge and Goal:
For the Christmas season, AHMSA International wanted a valuable token of thanks that their customers would not only appreciate, but keep around as a reminder of their cherished relationship; something that would hold AHMSA in the forefront of their customers’ minds for future business.
The company wanted to use their logo on the coin, but as it was, their logo would not fit comfortably in the space. We needed to modify the logo for a truly perfect fit. As with many projects, there’s a challenge that our expert staff must address to make an impeccable product – in this case, it was the company’s original logo.
The Solution and Result:
We met AHMSA’s new delivery target of Holy Week – the week before Resurrection Sunday (Easter) – which they requested due to minor diversions within their company. This pleased Ryan, AHMSA’s sales manager in charge of the project, as it allowed him to include a note with each coin paralleling the resurrection of Christ with the recent vibrant renewal of the sluggish steel industry.
For obverse of the coin, our artists collaborated with AHMSA to compose a refined version of their logo that retained the original integrity of their design, yet conformed aesthetically to the shape of the coin. On the reverse of the coin, AHMSA decided to use the logo of their parent company located in Mexico. Because we store our dies indefinitely, both companies liked the idea of having a die on hand to use for future pieces – independently or together again. This also allowed them to share the cost.
With the expertly modified logo, we minted 1.85-inch 2-Troy ounce silver coins for them to present to their clients. Ryan stated that they received unanimous positive feedback on the coins as they are unlike the deluge of banal promotional gifts often given for such purposes.
With a uniquely minted coin, Ryan said AHMSA found the perfect combination of gift qualities for which they were striving– intrinsic monetary value plus desirability. They felt this ensured the gifts would be retained, planting AHMSA International securely in their customers’ thoughts for future dealings.
The main recipients are purchasing managers and heads of organizations. However, some individual staff, longtime suppliers, and the company’s team members would receive a gift as well.
Ryan had this to say regarding his experience with Northwest Territorial: “With the help of David and the staff at the Northwest Territorial Mint we were able to get our ideas and the suggestions of the professionals to match up beautifully. Even after the project, David Gasvoda from Northwest Territorial Mint kept in touch, and has advised us that he had been contacted directly by recipients of our coins. That should speak for itself.”
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