Mesa Verde CoinEndeavour Silver

A Ton of Attention from an Ounce of Silver

Endeavour Silver is a Canadian mining company anxious to secure awareness of their operations and subsequent recommendations by stock analysts and brokers.

Vice-president Hugh Clarke meets and greets all of them personally. Because the opinions of analysts and brokers can be so pivotal, they are called upon frequently. Mounds of annual reports and supporting documents pile up on their desks.

To break through that kind of clutter, Clarke sought something tangible. He had seen Pan American Silver Corp. minted products and liked them, which led him to Northwest Territorial Mint, manufacturer of Pan American Silver Corp. bullion. The bid from Northwest Territorial Mint was the best, and he had some precision-struck silver coins made for Endeavour Silver.

Though the connection to silver was obvious, Clarke was initially uncertain as to how precisely he’d use the rounds he’d made. “I was a little stingy at first,” he said. It was at an investors’ conference that he began to give the coins to children in the tow of the attendees, but he wanted to connect to the media, analysts, brokers, and institutional investors. So anytime anyone in a targeted segment would visit him — usually for a one-on-one or in a small group — he would present a coin.

“It makes an immediate impact.”

- Vice President Hugh Clarke


“It makes an immediate impact,” Clarke reported. “My contacts are listening to my presentation, but having our silver coin in their hands seems to make it more memorable. And,” he continues, “when I follow up, I’m amazed at how many of these influential individuals have that coin on their desks.”

Clarke credits Northwest Territorial Mint’s expert design department and skilled press operators for some of the success. “I’ve seen similar coins from other companies, and I’d be embarrassed to hand them out. Northwest Territorial Mint excels at making clean, precise images.”

The coins have additional uses. Endeavour distributes them to staff and, at its Mexico division, they are used as tokens of appreciation.

And they’re so successful, Clarke says, “I’ve re-ordered new coins already and I’m sure I’ll be re-ordering again in the future.”

Northwest Territorial Mint: Insights & Ideas
USS Parche coin
Hot Topic: Special Metals

Sometimes the nature of the coin makes the choice of metal an emotional decision. When the USS Parche was decommissioned the first struck coins used brass that came from a cleat removed from the submarine. We can often use metal supplied from the customer for a truly unique and special coin.

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The Tin Star

Northwest Territorial Mint: Did You Know?As the cattle industry and mining expanded into the American West, so too did the number of people on the frontier. A means of marking the local Peace Officer soon became necessary. Lack of local badge-makers meant such lawmen had to make their badges from materials at hand. The tin star evolved as a star cutout from the top or bottom of a tin can. Another popular method of making a badge was to use a coin and cut out a star from the center. The Texas Rangers cut a star shape from a coin: the 1800s Mexican Ocho Reales (pieces of eight). In 1962 the Rangers resumed this practice using the 1940s Mexican Cinco Peso coins.