A Ton of Attention from an Ounce of Silver
Endeavour Silver is a Canadian mining company anxious to secure awareness of their operations and subsequent recommendations by stock analysts and brokers.
Vice-president Hugh Clarke meets and greets all of them personally. Because the opinions of analysts and brokers can be so pivotal, they are called upon frequently. Mounds of annual reports and supporting documents pile up on their desks.
To break through that kind of clutter, Clarke sought something tangible. He had seen Pan American Silver Corp. minted products and liked them, which led him to Northwest Territorial Mint, manufacturer of Pan American Silver Corp. bullion. The bid from Northwest Territorial Mint was the best, and he had some precision-struck silver coins made for Endeavour Silver.
Though the connection to silver was obvious, Clarke was initially uncertain as to how precisely he’d use the rounds he’d made. “I was a little stingy at first,” he said. It was at an investors’ conference that he began to give the coins to children in the tow of the attendees, but he wanted to connect to the media, analysts, brokers, and institutional investors. So anytime anyone in a targeted segment would visit him — usually for a one-on-one or in a small group — he would present a coin.
“It makes an immediate impact.”
- Vice President Hugh Clarke
“It makes an immediate impact,” Clarke reported. “My contacts are listening to my presentation, but having our silver coin in their hands seems to make it more memorable. And,” he continues, “when I follow up, I’m amazed at how many of these influential individuals have that coin on their desks.”
Clarke credits Northwest Territorial Mint’s expert design department and skilled press operators for some of the success. “I’ve seen similar coins from other companies, and I’d be embarrassed to hand them out. Northwest Territorial Mint excels at making clean, precise images.”
The coins have additional uses. Endeavour distributes them to staff and, at its Mexico division, they are used as tokens of appreciation.
And they’re so successful, Clarke says, “I’ve re-ordered new coins already and I’m sure I’ll be re-ordering again in the future.”